Book Review: How to Unlock the Algorithm

If there were a YouTube Addicts group, this is how I like to introduce myself. But honestly, who likes to recover from this addiction when video content is one of the most powerful tools today?

When I was watching a video and a YouTuber recommended The youTube Formula by Derral Eves, I immediately read it. And let me tell you – this book is a game changer for anyone looking to master YouTube to increase your subscribers, and engagement and get revenue.

4 Important Lessons from The YouTube Formula

1. Initially YouTube was a Dating Site

Surprisingly, YouTube was never meant to be a sharing platform. Its founders, Jawed Karim, Chad Hurley, and Steven Chen – former PayPal employees -initially launched a dating platform.

They even ran ads offering  $20 to women to share their videos. But no one did. But they noticed people started posting unrelated videos, and instead of uploading their original idea, they pivoted to what users like i.e. a content-sharing platform. 

YouTube welcomes this new adaption and evolves its video marketing strategies based on user behavior. If one strategy isn’t working, analyze the data and make changes to the business model accordingly.

2. Personal Brand is easiest through video marketing

Derral Eves suggested that video marketing is the most effective way to build a personal brand. He even got Mr Beast – Jimmy Donaldson – a creator who grew a 315 million potential audience through smart and data-driven strategies.

Even celebrities are using the potential of YouTube. Football Superstar Cristiano Ronaldo launched this channel and gained 60 million subscribers in just 3 weeks!

For personal or business brands, YouTube marketing should be your priority. Whether you’re selling a product or a service video content is the best way to connect with your potential audience.

3. Know your audience 

There are two reasons people go to YouTube:

• For entertainment (think MrBeast, Logan Paul, or KSI)

• Problem Solving (think tutorial videos, product reviews, and how-to guides)

Understanding this dynamic can make or break your YouTube marketing strategy. Identify your potential audience and tailor your marketing strategy accordingly. 

For instance, Missouri Star Quilting Company struggled with low sales until they leveraged video marketing. Their mother, Jenny, started making tutorials, despite being new on camera and breaking her leg on the first day of filming. After 15 years, and now their YouTube channel has nearly a million subscribers, helping them scale their business.

4. Data-driven mindset

Deral Eves worked closely with Mr Beast, and it is clear – his success is obvious. Including every thumbnail, title, Description video concept, and 

Derral Eves worked closely with MrBeast, and one thing is clear—his success is no accident. Every thumbnail, title, video concept, and the ultimate story arc, where data and emotion meet.
He advises, that instead of randomly posting videos, watch successful YouTubers in your niche, analyze what works, and optimize your contact based on performance data.

Data-driven is key to a successful YouTube channel. You are just guessing if you are not analyzing watch time, audience engagement, and CTR.

Why Should You Read The YouTube Formula?

This book is a must-read, if you are seriously thinking about YouTube and like to unlock the full potential of YouTube marketing. If you thinking about starting a new YouTube channel? Or struggling to grow your existing one? Don’t just read the book, apply all the strategies provided by Derral Eves.