Boost Organic Visibility with Hub and Spoke Content Strategy

Imagine you are reading an online topic and find yourself spending an hour searching and reading endless rabbit holes of related content, you’ve experienced the powerful well organized content. While watching movies on Netflix is one way to get stuck in a hole, this strategy is a powerful strategy when applied to content marketing. Hub and Spoke Strategy, is a method not only to organize your content for better user experiences but also boost your domain authority and optimization.

Working with several clients to improve their organic traffic, I’ve found that Hub and Spoke strategy lead to great results, such as ranking blogs with potential keywords. But what exactly is this strategy and why is it so effective?

What is the Hub and Spoke Strategy?

Basically, the Hub and Spoke model is a way of structuring content in a way to increase their relevancy and online visibility. Consider a wheel: the Hub is the central comprehensive part written around a broad topic, and spokes are smaller and detailed articles that connect to the central Hub.

For example, if your Hub is about SEO Services, your Spokes could be detailed supportive articles like:

• What is E commerce SEO?
• The Best On-Page SEO Techniques in 2024
• How to Audit SEO 

Each spoke focuses on a detailed and supportive Hub topic, providing value while improving chances of increasing your search engine visibility.

Why Does the Hub and Spoke Strategy is Important?

There are a few reasons why this strategy is a game-changer for SEO and content marketing:

1. It Builds Authority Around a Topic

Google loves organized and relevant content. By creating a Hub around a central topic and supporting Spoke content, you’re telling Google that you’re an expert on the topic. This tells Google “Hey, I’ve got all the information you require about this subject’’. By the time, it increases the likelihood of high visibility of the Hub page.

2. It Boosts Keyword Rankings

The Hub and Spoke Strategy allows you to target a range of different keywords. Using high volume keywords in the Hub content to more specific, long-tail keywords in the spokes. This not only helps to rank Hub for the specific and targeted keywords, but it also improves the visibility of supporting spokes, enhancing the scope of your keywords coverage.

For example, ranking for a general keywords like ‘SEO Services ‘ is hard. But with well optimized spokes like “How SEO Can Increase Your Website Traffic” or “SEO Best Practices for Beginners,”  you can drive traffic from various supportive search queries.

3. It Enhances User Experience

Keeping the user experience at the forefront make your visitor land on your Hub, so that they can easily explore the relevant and in depth information. The Hub and Spoke helps you to do that. By creating a roadmap of related topics, user can explore various aspects and more details of a topic. This will increase the duration of a user stay on your website thus increasing your page views and ultimately better engagement rates.

Step to Create Hub and Spoke Strategy

Creating a Hub and Spoke content structure isn’t difficult, but it does require a methodical approach. Here’s how I typically build it out:

1. Start with Keyword Research

My first steps is always to understand what the audience is looking for? By searching potential keywords, high-volume, competitive keywords for my Hub content and searching long-tails keywords for spokes content. 

2. Create a Comprehensive Hub Page

Provide an in-depth overview of the Hub topic. If you are offering an SEO service, the Hub might be a topic or a detailed guide on SEO. This content should be thorough keywords optimized for the main search term.

3. Develop Relevant Spokes

Next, I create spokes around the main topics that support and complement the Hub. These articles target more detailed niches or long tail keywords. Link back each spoke to the Hub with Interlinking SEO to help Search engines to connect the dots and boost overall authority on the subject.

4. Monitor Performance 

After publishing the content it is important to track the performance. I monitor keywords, contents, page and site traffic to see how Hub and Spoke strategy are strategy performing. If certain spokes are not performing or ranking then re-optimize then with different keywords, refreshing content.

Final Thoughts

The Hub and Spoke content strategy is not just a theory, but a practical approach to improve SEO and user engagement. By creating a central and Hub and supportive spokes you can create a whole ecosystem of content that appeals to Google, increase organic traffic, keywords ranking and your online visibility.

If you’re looking to write content to boost your SEO strategy can improve user experiences for your audience, then the Hub and Spoke strategy is simple and straightforward.